Alex Petrosian is Head of MENA Expansion at The Cinelytic Group, leading strategy and partnerships across the Middle East. He holds an MBA from the University of Southern California with a focus on the Business of Entertainment and joined The Cinelytic Group in 2021, relocating to the UAE in 2025 to build its regional presence. He previously spent eight years in structured finance and is also a screenwriter currently shopping his first feature, which has attracted strong momentum at several renowned production companies.

With over a decade of experience in the media industry, Rasha has established herself as a media insights expert, working with regional and global publishers and broadcasters.

Specializing in market analysis, media landscape, and audience understanding, Rasha possesses a deep understanding of industry trends. As a senior insights manager, she leverages her extensive experience in diverse research methodologies and data analysis to provide actionable insights that guide the development of content while ensuring alignment with audience interests.

Rasha has worked across diverse sectors, including FMCG, Automotive, and Luxury, but her true expertise lies in media. Before joining Rise Studios, she spent almost 10 years as a Media Consultant at Omnicom Media Group and Regional Research & Insights Lead  at Snap Inc.

Rasha holds a BA in Business & Human Resources from Notre Dame University (NDU) in Lebanon, which has enriched her love for both numbers and people. This unique combination of skills helps her bridge the gap between data-driven insights and human-centered storytelling.”