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10 – 11 November 2026
Madinat Jumeirah – Arena
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Webinar Archive – February – 2026

Home Webinar Archive – February – 2026

From Minutes to Moments: The Power of Short-Form Storytelling

11 Feb 2026
3pm (GMT+4)
  • Why short-form now: audience behavior, platforms, and attention economics
  • Storytelling in seconds: creating emotional impact with limited time
  • Scale & value : how short-form drives growth, IP, and monetization
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Moderator:

Ali Maasarani

Producer and Director

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Seasoned producer and director with 20+ years in the entertainment industry across North America and the Middle East. I founded my first production company in Canada before expanding to the region, establishing Golden Cloud Film in Egypt and Alhamra Production in the UAE. My portfolio spans 100+ TV commercials, 3 feature films, and 7 TV series, along with a range of short-form shows and documentaries. I currently serve as a Producer and Showrunner, leading end-to-end production—from creative development and financing to on-set execution and post—delivering content at scale for diverse audiences and platforms.

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Speaker:

Belal El Araby

Director and Screenwriter

 

 

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An Egyptian director and screenwriter, and a registered member of the Egyptian Cinema Professions Syndicate.

Director and writer of the mini-series “Baba Yaga”, which premiered on the Shoufha platform.

Director of the upcoming mini-series “Walhan”, starring Monther Rayahneh, set to stream soon on digital platforms.

Director of the feature film “Al Maraya”, starring Sawsan Badr, Salah Abdallah, and Mohamed Mahran.

 

Director of Micro drama series “Khotot Areeda”, premiered on the Seera platform...

Director and writer of several short films that have been nominated for and screened at multiple local and international film festivals

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Speaker:

Bethany Thomson

Creative Lead at Sea Star Productions

 

 

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Bethany Thomson is the Creative Lead at Sea Star Productions, where she pioneers storytelling in the emerging microdrama world and works to progress the industry in the UK. With a background spanning across locations, feature films, marketing, and music videos, she now leads the business side of Sea Star Productions as well as supporting production processes that are reshaping how audiences engage with stories on mobile platforms. Passionate about the future of vertical dramas, Bethany speaks about what vertical dramas are, how the process of making one works, how to write and pitch for vertical and the creative and commercial opportunities within vertical dramas. Working to inspire the next generation of filmmakers to think beyond the traditional screen and instead, into an industry that is constantly growing and looking for new creatives. She has a great insight into how vertical storytelling is integral to a brand’s successful digital marketing strategy.

Organised By :
INDEX Conferences & Exhibitions Organization LLC.
INDEX Conferences & Exhibitions Org. Est.

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