Rana Jerdak is an accomplished Acquisition & Planning Supervisor at Al Mashhad, where she leverage her extensive experience in content acquisition and strategic programming. With a strong background in the media industry since 2014, Rana Jerdak previously held key roles at MBC Group TV, serving as a Senior Programming Executive and later as an Acquisition Executive.

In these positions, Rana Jerdak improved her skills in identifying and securing high-quality content, developing programming strategies, and fostering relationships with content providers. Her expertise in market trends and audience preferences has consistently contributed to successful programming initiatives and audience growth.

Passionate about delivering compelling content, Rana Jerdak is dedicated to enhancing the viewer experience and driving the success of Al Mashhad’s programming lineup.

Richard Fitzgerald is CEO and Founder of Augustus Media, an award-winning modern media company based in UAE, Saudi Arabia and Cairo, publisher of Lovin Dubai, Lovin Saudi and Smashi TV. Initially working in digital, media and social media agencies in Europe and the Middle East for over a decade, Richard founded Augustus Media in 2015 which has grown to over 100 employees with offices in Cairo, Riyadh and Dubai to become one of the leading modern media companies in the region. The Lovin’ platform is present in 30+ cities across the region, and the Smashi streaming service has 13 vertical channels. In addition to running Augustus Media, he also manages a portfolio of media, tech and content investments under Fitzy Fund.

Kaelan is an analyst at Parrot Analytics specializing in audience demand and commercial media intelligence. Research spans sports broadcast rights, streaming content performance, and entertainment finance across global markets, with published work from European football revenue attribution and audience demand signals across the worlds largest sports, to how audience data is reshaping the way rights and content get valued.