Reem Kassem, Research Manager at Ipsos in MENA, brings over 10 years of expertise in market research, working with top global media names like MBC, Google, BBC, and France Médias Monde. Based in Dubai, Reem specializes in both traditional and digital media—covering everything from audience measurement and TV grid optimization to OTT platforms, podcasts, influencer marketing, and more.

Michel Zreik, is a Creative Producer and Formats Adviser, whose illustrious journey unfolds over 15 years in the industry.

Michel has a remarkable tapestry of experiences that set him apart in the world of content production for linear and digital outlets, within a solid background in GCC content orientation and TV Formats creation/ adaptation, with emphasis on Entertainment and Lifestyle in scripted and unscripted formats. He was the youngest university lecturer at ALBA Beirut, taking over Formatting, Digital Content Adaptation and E-Journalism courses.

Prior to this, Michel worked across major Media outlets like MBC, DMC, LBCI, Saudi Channel, SBC and Dar Al Hayat.

Mustafa Hmood is a senior media executive with two decades of extensive experience in content strategy, acquisition, and production across the MENA region. Currently serving as the Head of Arabic Series at MBC Studios, he leads innovative initiatives in content development, commissioning, and production, with a focus on creating compelling, market-driven programming that resonates with regional audiences.

Throughout his career, Mustafa has held prominent leadership roles at major networks including the Saudi Broadcast Authority (SBA), Zee Entertainment, and Orbit Satellite Television. His expertise spans end-to-end content operations—from acquisition and rights negotiation to grid management and P&L oversight. Known for his analytical approach, he blends creative vision with strategic planning and has played a critical role in shaping the programming landscape for various Arabic and international channels.

A recognized figure in the global media community, Mustafa has served as a judge for the Promax Awards in Arabia, Asia, the USA, Australia, and Africa. He holds a Bachelor in Computer Engineering from the University of Sharjah and is highly regarded for his leadership, industry knowledge, and commitment to content excellence.”