RAMADAN 2026 – THE REINVENTION OF MENA’S CONTENT ECONOMY

For decades, Ramadan has been the cornerstone of television in the Middle East and North Africa (MENA), a period defined by appointment viewing, family rituals, and peak advertising revenues. In 2026, however, the industry reached a pivotal inflection point. What was once a broadcast-dominated season has transformed into a sophisticated, […]

DATE
May 5, 2026
CATEGORY
News & Press Releases

For decades, Ramadan has been the cornerstone of television in the Middle East and North Africa (MENA), a period defined by appointment viewing, family rituals, and peak advertising revenues. In 2026, however, the industry reached a pivotal inflection point. What was once a broadcast-dominated season has transformed into a sophisticated, multi-platform content ecosystem, one that reflects deeper shifts in technology, audience behavior, and monetization strategies.