Buying Habits in MENA, Episode 3
24 May 2023
This Content Market Webinar by DICM streamed live with leading industry professionals who discussed current trends with the development of platforms and broadcasters in the region and the high demand for content in the MENA region.
Watch and listen to the panel discuss what drives acquisitions in MENA, what are the content preferences of top buyers and much more.
Watch the webinar here
Tareq Abu-Lughod graduated from Boston University in 1996 with a degree in Broadcasting & Film.
He is the founder and CEO of Arab Media Network – a diverse media and entertainment company based in Amman, Jordan (established in 2000).
Phil McKenzie, Co-Founder of Watch & Earn platform and Web3 content creator ecosystem myco and Co-Founder of leading UK indie production and finance company Goldfinch, he has raised and deployed more than $200m into 300 projects in 9 years.
His strength lies in negotiating and constructing partnerships at a corporate level (Epic Games, Talent House, Creative England, ITV) and deals at a production level (credited on 50+ titles including Oscar & BAFTA winning projects) and developing new revenue streams and exploiting opportunities for content creation.
Prior to the setup of Goldfinch, Phil worked in marketing, strategy and operations across a variety of sectors, including hospitality, food and drink, professional services and entertainment and received an MA in Politics from Edinburgh University.